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How We Build Websites to Generate Millions in Sales

Published 11/29/2022, 2:48:20 AM Web Development

Skyrocket sales with proper web development

We help design and develop websites that deliver REAL ROI.

Why work with us?

The websites we build generate millions in sales. We take it very seriously.

I founded SleekDigital in 2015, starting SleekDigital as a web & app development company with a simple 1-page website. I knew very little about how to make this website generate sales.

Besides, I knew very little about website design and digital marketing. I only knew how to code (with terrible coding practice).

I started marketing from Carousell, posting free ads and praying to get attention. It was working until it got saturated in the marketplace.

After countless website revamps and thousands of hours studying, observing and testing web design and SEO strategies, I was on page 1 for search terms such as “App developer Singapore” and “app development companies Singapore” with a website design that converts.

I’ve since grown SleekDigital to generate consistent leads for our projects. I’ve done the same to the websites for our clients. The websites we have built for our clients have generated millions of sales collectively.

If you want to:

  • Improve conversions of your website
  • Improve the overall digital branding of your company
  • Improve traffic to your website

You’ve come to the right place.

Without these, your website is nothing.

So, what exactly is the key to creating a successful website?

I’ve broken down the leading web development elements that matter the most to me. Of course, there are way more factors that affect how great your website will turn out.

  • Web Design & Branding
  • User Experience
  • Tech Stack & Server Architecture
  • SEO
  • Content Planning

Web Design & Branding: What users see.

When designing a website, we have to ask ourselves a few questions. What is the corporate identity of the company? What is the brand voice? What is the message? Who is the visitor?

These questions can help set us in the right direction for the design.

The key is understanding the business's customers and knowing what they want. Interviews can be conducted to help improve the brand direction of the website.

The goal of this step is to come up with a web design that is aesthetically pleasing to the visitor. Different industries will have different needs for web design. For example, a website selling kids' books will have a separate brand identity from a car workshop’s website.

However, that said, a common mistake that many websites make is assuming what the visitors prefer. Often a website’s design gets better over a few iterations we make and based on the user interviews we can conduct.

Contact us for a free website audit to help your website improve.

User Experience & Content: How people feel using your website

User Experience comprises many pillars.

The goal is to lead the customer to the Call-To-Action (CTA).

A CTA can be filling up an enquiry form, signing up for an email list, checkout from a cart, or even downloading a resource.

A good user experience helps a visitor navigate a site and get the information required to take action.

I usually optimise a website’s speed for a better user experience. This can be installing speed plugins, uploading images of the right size, or even developing the website with better technologies such as Nextjs. More on that later.

Moreover, better speed leads to better user experience, which is a new ranking factor for Google, making quicker websites rank slightly higher.

I also make it simple for visitors to navigate by making the navbar prominent on the top and sticky. This way, visitors can navigate at any time they want.

Buttons and font sizes in websites should also be suitable, making it easy for the user to read.

We usually co-create the copywriting of the website with the client to ensure that it is engaging enough to keep the user interested. Should the user feel bored or feel that the information is lacklustre, they will click the red “X” at the top and proceed with a competitor’s site.

At times, when a user first visits a website, they haven’t fully trusted the company enough to spend their money. It takes a few more interactions before they trust the company to engage them.

In these situations, I recommend having a downloadable resource followed by an email series linking to more content or socials.

These are just some of the many ways user experience can help increase traffic and conversions on your website.

Tech Stack and Server Architecture 🤓: What the users cannot see

Web development has significantly progressed over the years. There are now hundreds, if not thousands, of technologies available to build websites. There are custom-coded solutions, content management systems (CMS), and even no-code or low-code solutions.

I’ll share the top two tech stacks we use at SleekDigital for web development and why we use them.

Firstly, we use WordPress, a widespread technology stack trusted by millions. WordPress allows developers to build websites quickly and provides for content edits by a non-developer. About 40% of websites use WordPress as of 2022.

Millions of templates and plugins can be installed in WordPress to help bring ease of development. Templates can be downloaded to shorten development time. Plugins can be installed to improve parts of the websites, such as SEO, security and site speed.

It’s also straightforward to integrate contact forms and blogs in WordPress.

Generally, we use WordPress for quicker development and cost-effectiveness. Although a CMS, WordPress still allows for custom designs using tools like page builders and custom codes.

The alternative to WordPress that we use is Nextjs. Nextjs is a fast-growing technology that helps to build super fast and secure websites. It’s part of the Jamstack that connects front-ends to microservices, such as a CMS.

Nextjs is built on react, which runs fast, and almost instant loads any site. SleekDigital’s site is built on Nextjs.

We have built the frontend on Nextjs, connecting it to a Sanity blog management system.

We host SleekDigital on Vercel, serverless, keeping costs low and lean.

Look around our website; you’ll find that pages load almost instantly, and we try to keep it that way.

WordPress:

  • Quick development
  • Able to manage website content post-development with CMS
  • Many plugins and templates
  • Reliable
  • Easy to find developers

Nextjs:

  • Fast-loading website
  • New-gen tech
  • Awesome SEO
  • Uses Reactjs, which has many libraries that can be used

Need help determining what technology to use? Contact us to help determine which tech stack is most suitable for you!

SEO & Content Marketing: Where traffic and sales come

Now that you have your designs, user experience and tech of your website settled, the next step would be to push your website out to the public.

You can’t expect to have the best website in the world and expect users to flow in automatically.

You will need a marketing and outreach plan.

Of course, you can run paid advertising for the quickest short terms results.

However, I always prefer to be organic as it saves cost and you can create value for the customer long term.

Therefore, my preferred website marketing channel is always SEO and content marketing. We have already spoken about basic SEO strategies, such as site speed, content, etc.

The next step is to optimise your website for SEO fully. There are hundreds of ranking factors on Google, and you will need to try to hit as many as possible. That is inclusive of on-page SEO, off-page SEO and technical SEO.

Nextjs is preferred for SEO because you can custom code the entire website without unnecessary code from page builders. That makes your website “pure” in the eyes of Google’s crawlers.

Aside from SEO, you would need a content strategy, as in blogs, in your websites to help push your credibility. By showing people that you are a thought leader, you will come off as experienced, leading to more trust from your potential customers.

We try to write valuable content for our customers and our customers’ customers. Not only does it create value for them, but it also positions your company in a position of strength.

Content strategy

A content strategy will depend on the buying process of your company. We usually break down each buying process step, such as the research phase, comparative phase, and solution awareness phase.

Content on your website should try and answer any questions that your customers might have for you.

This can also help you reduce the purchase time.

Let SleekDigital help you get the growth you deserve

Building a website might seem all technical. However, it will be worth it once the website is off the ground and you have everything in place.

A well-built website is a storefront, a system to collect leads, and an ATM machine that runs 24/7 every day.

Let us help you co-create a website that is beautiful and generate the sales that you deserve with our growth strategies.

Leave your contact details for a session with our team.