Oceanwaves Seafood
A custom B2B ordering platform that replaced manual phone-and-WhatsApp ordering with a streamlined digital system featuring ERP integration, real-time inventory tracking, and automated invoicing.
B2B Ordering Platform
Food & Beverage / Seafood Distribution
Enterprise
The Challenge
Oceanwaves Seafood is a well-established seafood distribution company in Singapore, supplying fresh produce to restaurants, hotels, and food service businesses across the island. With a growing client base and an expanding product catalogue, their existing order management workflow had become a significant bottleneck.
Orders were placed through a fragmented mix of phone calls, WhatsApp messages, and even handwritten notes. The operations team spent hours each day manually transcribing orders into their internal systems, cross-referencing inventory, and generating invoices by hand. This process was not only time-consuming but highly error-prone.
High Error Rate
Manual transcription of phone and WhatsApp orders led to frequent mistakes in quantities, product codes, and delivery addresses.
Slow Fulfillment
Orders had to pass through multiple manual touchpoints before reaching the warehouse, causing delays in fulfillment.
No Inventory Visibility
Buyers had no way of checking real-time stock levels, leading to orders for out-of-stock items and subsequent cancellations.
Invoicing Bottleneck
Manual invoice generation created a backlog, delaying payment collection and straining cash flow.
The Solution
SleekDigital designed and built a comprehensive B2B ordering platform tailored to the specific workflows of Oceanwaves Seafood's distribution business. The system covers the entire order lifecycle from catalogue browsing to invoice settlement.
Digital Ordering Portal
A web-based portal where B2B clients can browse the full product catalogue, check live pricing, place orders with specific delivery slots, and track order status in real time. The interface was designed for speed, enabling restaurant managers to reorder their usual items in under a minute.
ERP Integration
Deep integration with the existing ERP system ensures that every order placed through the platform automatically syncs with inventory management, accounting, and logistics modules. This eliminated the need for double data entry and reduced reconciliation errors.
Real-Time Inventory
Live stock levels are displayed to buyers during the ordering process, preventing orders for unavailable items and giving the operations team accurate demand signals for procurement planning.
Automated Invoicing
Invoices are generated automatically upon order confirmation and delivery completion. The system supports custom payment terms per client, credit limit management, and integrates with the accounting module for seamless reconciliation.
Tech Stack
Next.js
Powers the B2B ordering portal with server-side rendering for fast page loads, optimised for buyers who need to place orders quickly during busy service hours.
React Native
Cross-platform mobile app for the warehouse and delivery teams, enabling order picking, packing confirmation, and delivery tracking from a single device.
PostgreSQL
Relational database managing product catalogues, customer accounts, order histories, and inventory records with transactional integrity across the distribution pipeline.
Results
Streamlined Ordering
B2B clients now place orders digitally instead of through fragmented phone and WhatsApp channels, cutting order processing time significantly.
Reduced Errors
Automated order capture and ERP sync eliminated manual transcription mistakes that previously caused wrong deliveries and client complaints.
Faster Fulfillment
Orders flow directly from the portal to the warehouse picking system, removing the manual handoff that previously added hours to the fulfillment cycle.
Automated Billing
Invoice generation is now fully automated, accelerating payment collection and freeing the accounts team from hours of manual paperwork.
How We Built It
Discovery
Spent time on-site with the Oceanwaves operations team to map out the full order lifecycle, identify pain points, and understand the nuances of seafood distribution logistics.
System Design
Architected the platform around the existing ERP system, designing APIs for real-time inventory sync and defining the data model for multi-client ordering with custom pricing.
Development
Built the web portal and mobile app in parallel, with weekly demos to the Oceanwaves team. Iterative development ensured the ordering flow matched real-world workflows.
Deployment
Rolled out to a pilot group of key clients before full launch. Provided hands-on training for the operations team and gathered feedback for post-launch refinements.
Have a similar project?
Whether you need a B2B ordering system, supply chain management platform, or ERP integration, our team can help you digitise your operations and eliminate manual bottlenecks.