S L E E K

UX / UX Design.

What is UI/UX Design?

UI/UX Design (User Interface/User Experience Design), is the terminology for design in mobile apps and online experiences. The goal of UI/UX Design is to allow users to have a more pleasant experience while using mobile apps (app design).

Our Approach.

In our designs, we ensure that we do in-depth research of the platform before we begin. We have to ask questions that challenge the mind. This is for us to understand the mobile app and the usage of it. We have to understand the demographics, the use cases, the time of use, the duration of use, etc. This all comes down to UX.


After UX research is complete, we design the screens to fit the needs of the UX research. UI Design is then implemented to ensure that UX is seamless and feels good in the hands of the user.


After designing, we will find ways to creatively improve the designs.

What is UX Design?

UX Design, or User Experience Design, allows products like mobile apps to be meaningful and suitable for users. The main key in UX is usability. This allows users to feel more comfortable while using mobile apps. UX design is user-oriented, designed while asking many questions about the users.

Some examples of questions we ask while doing UX Design:
  • Why is the product used?
  • How is the product used?
  • Who is using the product?
  • When is the product used?
  • What do you want the users to feel while using the product?

With these, we come up with a design strategy to implement into the UX designs. More importantly, we have to craft the designs in preparation for testing and iteration. All of our UX designs are tested rigorously by our team and iterating on the designs until we come up with better designs.

What is UI Design?

UI Design, or User Interface Design, is the process of designing screens or pages for digital devices. It can be in forms of mobile apps, websites, mobile phone OS, etc. The main goal of UI Design is to come up with screens that are pleasing to the eyes.


Elements, shapes, colors, icons, all play a part in UI Design.


UI and UX differ in the goals they are trying to achieve. UI Design refers to what users see while using the mobile app or website. Whereas for UX Design, it is how the user feels while using the mobile app. Therefore, UI Design itself will not suffice in a high return on investment mobile app or website.

Why is it important?

Many startups and businesses take UI and UX Design too lightly. The design of the mobile apps that we built is one of the most important factors for success. A poorly designed mobile app is just not motivating for users to utilise. Users will find it a chore to use the mobile app.


In order to really come up with result-generating mobile apps, we have to have a hand-crafted mobile app design for the company. This way, users or employees of the firm look forward to using the mobile app every day.

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