WeChat Mini Programs are sub-applications in the WeChat app itself. They can offer functionalities like a web-app but it is embedded in the WeChat app, which means you don't have to open a URL to run the program. WeChat Mini Programs launched at the beginning of January 2017.
Advantages of WeChat Mini Programs
Convenient To Use
WeChat Mini Programs do not need to be downloaded like a native app to be used by users. In other words, after using the WeChat Mini Program, you can just leave and need not delete any apps even though you have only used it once. Users generally do not like downloading apps for a one-time usage. Another benefit to reap from this is that users’ mobile phones will not be cluttered with too many apps.
These WeChat Mini Programs are very low in memory, and thus do not take up much memory or data usage when used. Even when users’ phones do not have much storage, they can still use the WeChat Mini Program, unlike traditional mobile apps which need high memory to be downloaded.
Since WeChat Mini Programs are leaner versions of native apps, they can be run faster, especially in rendering pages. This will provide better User Experience to the users of these WeChat Mini Programs.
Why Should You Develop a WeChat Mini Program?
As compared to native mobile apps, WeChat Mini Programs are priced at a significant discount. This provides a cheaper route to enhance your customers’ mobile experiences. WeChat Mini Programs are cheap and also develops within a shorter timeframe as compared to native apps. Therefore, with lower budgets, companies can now developer a WeChat Mini Programs for their customers instead of a full-fledged mobile app.
High Conversion Rate
According to statistics, WeChat Mini Programs have higher conversion rates than other marketing campaigns. Since it is a platform on the trusted app WeChat, people tend to trust the Mini Programs and are willing to spend money. Moreover, it is convenient for the users to spend and user these WeChat Mini Programs. Therefore, conversion rates will be higher as compared to other forms of marketing on WeChat.
Strong Social Selling
In the WeChat Mini Programs, there is a sharing functionality where you can share the WeChat Mini Program with your friends. This is a very important key factor for success as this is the essence for virality. When a peer shares a mini program with you, you tend to skew towards wanting to use it as well. Therefore, this is a good thing for businesses developing the WeChat Mini Programs.
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