There is hardly anyone around these days that doesn’t own a mobile phone, due to its immersive popularity among the people. The biggest advantages for a mobile phone are the features it provides through various applications which help businesses and users alike. Mobile apps have predominantly benefited users as he has the power to get connected with the world in the palm of his hands. Businesses also take outstanding advantages through developing mobile apps which help them to improve their online presence and improve their business growth.

It is important to understand some amazing tips used to develop a successful mobile app and to realize how an idea is transformed into a mobile app and stages this process needs. In the first part, we will learn how an app idea is formed and what the concepts behind that idea are. Secondly, we will discuss the tips used in designing, development, deployment, and testing. The publishing to their respective app stores is also part of this article. Businesses and startup will get bewildering insight into the development process and tips which is essential to take during the mobile app development.

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What is a Mobile App?

Mobile apps are programs runs into your mobile phones which is a target to perform a certain task. This miniature program is lightweight and resides into your mobile app only. As compared with the laptops and desktop, mobile apps have a dedicated UI and design formation which is exclusively designed for the screen size of a mobile phone. Also, the memory size for an app is very small, hence the mobile phone can reside multiple mobile apps due to a smaller size and highly optimized to run for lighter CPU, RAM and GPU specification.

When we talk about a mobile app, it’s a generalization which compromises multiple variations which have its own benefits or tradeoffs. Below are the inline benefits which are included inside the umbrella tag of what’s known as a mobile app:

Native mobile apps

Native apps are a general consideration when someone says the word mobile app. What it actually means is the technology based on a mobile device. Notably, there are two big mobile phones available in the market based on high market share, Android and iOS. If your development team is engaged in developing an app for iPhone or iPad, they will have to use Objective-C as a programming language and also use iPhone provided libraries and SDKs. For Android phones, app developers have to work using Java programming language. The respectively mobile language and app devised from it is what we call a native mobile app.

Web mobile apps

Web apps are not considered a mobile app based on technology, but design-wise, it’s hard to distinguish between the two. The web apps are developed in HTML5 and web technologies. The mobile design is achievable through screen size responsive design using designated CCS3 and HTML5. As the future unravels more technology and software which make the web mobile app unrecognizable of whether it’s development through native development or is an HTML5 based. Web mobile apps are run through a mobile web browser, but it can also be installed inside your mobile phone by simply installing the website into your mobile which shapes with a clickable icon.

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Hybrid mobile apps

Hybrid apps are simply the combination of web and native apps, which are directed to produce a final product that works on both most popular mobile platforms. The hybrid app mostly takes influence from web technologies such as HTML5, CSS and javascript and brews it using native container modules provided by native app libraries. Using the amalgamation of these two technologies hybrid apps is produced. They are generally cheaper than Native mobile apps as one development would be enough to create an app for Android and iOS.

Mobile apps growth

According to app store statistics report, mobile apps industry will be worth $103 billion by 2020. From another report by statista, the total number of app download was 150 billion in 2016 and by the end of 2021, the expected number of the download will reach 360 billion. This entire growth rate is still the tip of an iceberg. Around half of the population now owns a smartphone, which in continuing to grow at the substantial frequency. The mobile app development will grow even further as more businesses and user will join in this massive community.

Tips for Building a successful mobile app

About 90% of app fails, it’s a hard fact. The one which gets noticed and becomes successful, most people consider it as being lucky, which is not even remotely true. There are certain steps one business must take to ensure an app to become a successful one.

Your App idea holds all points

Mobile app idea is the most important component of a successful application. If you have an idea, which is solid and earth-shattering, you could only find other users to use it. Similar apps with nothing unique to show has very little chance to become a successful app. It’s important to perform a substantial amount of time in market research and learn whether your app idea would work in the current market. The hard truth about mobile apps is that users have almost 0 tolerances for bad mobile apps. If you cannot able to explain your mobile app in a just single sentence, people would be afraid to use your app and thus they feel no remorse on deleting the app once they got a chance. Mobile apps should provide a feeling of personalization into its structure and show not be confusing at any rate.

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Audience research

In order to earn and get a steady income stream from your mobile app, it’s important to learn about your audience whom your business will rely on the exchange. Before publishing the app into the app store, learn what are the aspirations of your target audience, whether it’s a good time to launch the app, have the audience are fully realized about the upcoming mobile app. To further understand the types of earning stream you can monetize the app based on different methods. Below are explained in details.

– The apps that are loved by all. Based on your idea, the concept, and service it provides to the masses characterized about the performance factor and design element, the app due to its heavy number of downloads, although charge very less per app, but generates a huge amount of revenue.

– There are these types of apps, targeting a very specific number of people or limited scope of audience, but charge heavy amount per downloads. These apps also earn a suitable amount, based on the quality of service their mobile app provides

– Through in-app purchases and subscription amount, these types of apps are freemium in structure, but due to a large number of downloads and good rates it charges from consumers, these apps are very rare but earn the most.

– Lastly, there are apps with little income and very few downloads. These are the app which is considered failed apps and sadly most of the apps lie into this category. There is a very high chance that your upcoming app will also lay into this area, but you try to follow some basic rules and good practices, your app will definitely come into any of the three categories.

After you have invested suitable time and resource on audience research and app idea principles, your next step is related to the development cycle of the app. Here are the important points which need to be carried out to create a successful mobile app development flow.

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Design best practices

Mobile design is the single most important pillar of app success which decides whether the user will show interest in your app at all. There is, of course, a well-documented guideline to achieve best design practices for both iOS and Android. If your applies into a normal app idea, with similar features that are common in the various app, it’s important to follow the official design guidelines to minimize risk factor as much as you can. But if you are creating something out of the box app, with a design that repulses design guidelines, so you can do so with high caution.

The user wants to use any app effortlessly, which is only possible based on your design. The functionality and programming capabilities also distinguished between a good feature and a bad feature. The design fills up the functions provided by programming so the design is always a prominent structure in a app development. In short, follow these practices while creating a design orientation for your mobile app.

– Compact design: Your app must show all the details with minimum app screen’s real estate.

– Require as a minimum of input from the user: You app should be extremely intuitive with the minimum amount of inputs taken from the user. It’s even better if you take no input at all.

– Illustrate critical feature to the user: Explain to the user why a certain input is necessary by the user, don’t assume that user will understand.

– Friendly color pallets: Color defines your app reputation. If color is high and friendly, you are on the safe side. Never make the color unbalanced.

– Use crisp Images: You app may contain images which increase attractiveness as well. The images you use should not only be high definitive but also well placed, properly cropped, and provide good scenario about the content.

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The must-have vs. could have

App developers get empowered while developing an app as to include features along with some ‘nice to have’ as well. It is important to note that as more time invested in developing an app, the business may face more resource to consume in the form of increased time, increase cost, and increase in complexity. If the app is developed incompetently, the poor design will take your app into the negative side. To make you understand the concept, consider you have developed an app where the user can purchase products from your e-commerce store. The must-have features include cart page, catalog page, and payment process. For could have features, your app could include buying guide information to the user, including the graphical pre-buy feature as a marketing strategy, which adds up the cost and time of the project. It’s important to add new features in new updates or after your audience suggests with their feedback.

Plan out app flow

The user will be more interested in how the app flow works? Does it take a minimum of interactions to achieve some goal? Or does there are a lot of intermediary screens, making app complex to comprehend and thus making it a flop app? Here are few of the basic steps the app usually takes up for mapping out a mobile app flow. Here is an example for e-commerce app and user flow

– A user executes the app

– User browse the product catalog

– User learn about a product in product detail page

– A user may add a product which is shown to him in the cart

– A user can go to the checkout page to confirm his final order

– User enter necessary details for checkout page to start the process

– User provide payment info for payment clearance

– See final success page for product purchase confirmation

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These steps must be designed using storyboards and wireframes software. Understanding your audience before starting the app flow is crucial as well, which defines the user taste and their priorities. As a starting point, designers can start using pen and pencil, sketch out the screen details and visualize their idea into visible observation. There is much amazing software which can help you to boost the wireframing and storyboard process, among them the popular tools are a sketch, Balsamiq, and Invision.

The groundwork for Development lifetime 

Development for your app starts with the plan and onward from it. The first question you should ask by yourself is what technology my app will use? You should write down the entire technology stack for your mobile application development. Whether you are building an app for Apple store, since its more popular and many people use phones, or are you creating an app for Android, due to the market share as of a number of downloads in concern. Once the technology selection is finalized, you need to understand the dynamics of the app, is it web-based, does it has a database, would your app support web services, is your app using some sort of advance feature, such as chat bots, all these information helps you to clear the development cycle and how much time would every spirit possibly take.

mobile app development

Understand the cost of app development

We are going to be straight up with you, app development is expensive. Without breaking down each department and calculate which area should a startup realize that app costs is starting to rise up, the simple answer to are the number of hours invested by a developer. There is a developing cost, which is the highest. There are many cost estimators which will provide you a generic estimation of total app cost, by asking you some question and list down general features which will be used by the app. One of the sites is called Crew, which have a sleek looking cost estimator program, it will give you a rough estimation for the app. Additional, once the app has been completed, your expenses are not finished. Every app store and publishing app cost as well, so if you are looking to apply for multiple OS, the app market will also be different and each app publish will cost you.

Marketing and app pre-launch checklist

There is a general assumption that marketing starts after the app is published in the store, which is a false scenario. For apps, people get most existed when the app is new. As time goes by, the interest starts to fade away and before you know it, it will lead to the dark side of the app marketplace. The pre-marketing strategy should be promptly applied. Some of the pre-marketing strategies are explained below:

– Connections building

The first thing which comes into mind is social media channels. You can start with spreading the word about your app on your own, and educate them about the app and provide a glimpse of app formation. For your targeting industry, you must already be accustomed to the best connection medium to call your audience out, so do let them know about the app. Your connection will also work for you to start a chain reaction if your app idea is worthy and intriguing.

– Digital presence for your app 

Your audience may need to follow your development progress, know about updates after the app is released or simply read the app details in more depth, for all these queries, you need a strong online presence setup using almost all social media accounts. The user may be using different social media for their country, so that’s the job of developing the agency to understand their targeted market and work to show them a good activity and lively online presence.


The journey to app development could sound daunting to you, but that doesn’t mean it’s impossible to achieve. Around 1000 apps are published every week, which means if it had been a hard job to create an app, people wouldn’t work that much. The main thing to consider is the points which help the mobile app to get noticed those thousands of new apps working as your competition.


SleekDigital is a Mobile App Development Agency in Singapore that helps businesses transform digitally. We also offer digital transformation consultation and general digital consultation for companies who are looking for suggestions of different systems to be integrated. This is more of companies who lack a digital consultant to propose technologies. Arrange a digital consultation with us today!