Mobile app development strategy should be explored before every app development project begins. Be it direct or indirect ROI for your business, it is crucial to come up with a mobile app development strategy that suits your business KPI before beginning the project. We will be exploring a few strategies and a short step by step guide on how to craft the best approach for your mobile app development.

sleekdigital app development strategy

What is a Mobile App Development Strategy?

Mobile app development strategy is the plan that you should create before starting to develop the app itself. In SleekDigital, a mobile app development strategy is defined by mobile app KPI, mobile app development company, mobile app technology stack, mobile app design strategy, mobile app timeline & milestones.

Why is Mobile App Development Strategy important?

Mobile app development should be approached with a detailed strategy rather than blindly. Although building a mobile app is easy, making it a success will be challenging without a plan in place. It will also speed up the process of the mobile app development project if a plan is already in place. In SleekDigital, we focus on the KPI of the mobile app development rather than just developing the mobile app. Mobile apps can change the world and it should be applied exquisitely.

#1 Mobile App KPI

First and foremost, you have to define what do you the mobile app is for. Is it for a startup? Is it for a company for internal usage? Is it a platform for you to expand your customer base? Next, you have to define what do you plan to achieve with the mobile app. Do you wish to automate a manual task? Do you wish to speed up certain processes? Do you wish to increase customer satisfaction with the mobile app? Or do you wish to increase revenue?

These are questions that should be asked before proceeding with the mobile app development. To put these questions into perspective, we can use a fruit stall as an example. A fruit stall might want to build a mobile app for their customers to order. Therefore, in this scenario, it is to increase customer satisfaction with the mobile app. This also opens up a unique marketing opportunity for the fruit stall owner.

Next, it is good to define the exact goal that you hope to achieve with the mobile app. For example, the fruit stall owner might want to increase revenue by 10% compounded every month. This is a huge increment of sales that can be achieved with the right mobile app development strategy in place.

For coming up with the right mobile app development API strategy, one must do his due diligence. Are you building something that the market reacts really well to? Or are you building something that you assume that the market will react well to? Research and user inputs will help determine if the mobile app is something that users will adapt well to.

app development strategy

#2 Mobile App Development Company

The next part of a successful mobile app development strategy is choosing the right mobile app development company. This is a huge success variable as app development companies will produce different results. You will have to choose the mobile app development company that you suits your needs.

Some companies focus on delivering the best designs, some provide the fastest development, others provide the cheapest prices. At SleekDigital, we aim to develop mobile apps with the highest ROI. By helping to achieve your KPI, we have achieved our goal. SleekDigital wants to be the top app development company by constantly delivering results for our clients.

With a combination of the best UI/UX in our mobile apps, best marketing strategies, best mobile app ideas, we hope to develop a strategy that generates real results. To us, the main point of a mobile app is to make a return on your investment. Thus, SleekDigital will be here to surpass that expectation.

#3 Mobile App Technology Stack

Choosing with mobile app development technology is also a deciding factor in your mobile app. Should you go with a hybrid mobile app or a native mobile app? This should be the question that you ask before you begin your project.

Read more about different mobile app development technologies.

In basic terms, hybrid mobile apps are lean, fast, lower-priced, while native apps are higher-priced but very scalable. For most scenarios, we recommend that you go for hybrid apps as there is a shorter time to mobile app due to shorter mobile app development times. The cost of this mobile app development is also lower.

Native mobile apps are when we want to appeal to a mass market and we cannot risk performance issues. In general cases, for example, in-house mobile app usages, we do not need super high performance, thus hybrid mobile app development will suffice.

SleekDigital is the Most Reached Mobile App Development Company in Singapore


#4 Mobile App Design Strategy

Designs of the mobile app are to give users a better feel when they are using the app. Not only will your users be intrigued to explore the mobile app more, but they will be staying in the mobile app for a longer time. They will also be using the app more often if the user interface (UI) of the app is good. In a simple scenario, will you rather use a mobile app with sleek and modern designs or something not so interesting? Users will feel it is a pleasure using mobile apps, it is also statistically proven that users will tend to share the articles to their peers if the mobile app design is great.

Apart from UI, User Experience (UX) is also important. Mobile UX is improving the experience of the users by redesigning some parts of the mobile app. Some key elements in mobile app UX are fonts, font sizes, colours, the positioning of elements. In order to provide an awesome user experience for your users, you can consult a UX expert separately. If you have engaged a mobile app development company that does UX, it will be best for your company.

UX and UI are one of the main indirect factors of gaining a return on your investment in your mobile app development. Although a layman might not be able to see it and the results are difficult to measure, UX is proven to be a key strategy for mobile apps. Therefore, do not take a simple positioning of an app element lightly as it might affect the user’s mood while using the app.

mobile app development strategy

#5 Mobile App Marketing Strategy

Having a mobile app will not guarantee success. Having a mobile app marketing strategy in place will help with you garner traction, increasing your sales. However, it is to note that this does not apply to companies that are using this for in-house processes. A mobile app marketing strategy is needed for companies who are selling products or services to customers.

By defining your target audience, you can craft a marketing strategy that is suitable for your target market. For examples, if your mobile app is targeting millennials, then Instagram marketing is the way to go. If you are targeting the older generations, then other forms of marketing like target Facebook ads will be suitable.

If you need help with this, be sure to contact your mobile app development consultants, we will be sure to propose the right strategies for your business and mobile apps.

#6 Mobile App Timeline & Milestones

For this Strategy, it is to choose the right functionalities to releasee in the mobile apps according to your business plan timeline. In mobile app development, the app developers can release mobile apps in milestones. By releasing in milestones, there are many benefits for your mobile app development plan. Firstly, the cash flow for milestone development will be much more comfortable than the lump sum payment for the entire mobile app. In other words, you pay less for the first phase or milestone of the mobile app.

Secondly, with the milestones in place, you can gather feedback from the few app development functionalities in the mobile app. From there, you can improve the future milestones.

Thirdly, you can actually get results from the mobile apps in the initial stages of the mobile apps that can potentially cover the costs of the mobile app development in the future.

app development strategy consultant

More Tips

Apart from getting the right amount of mobile app development research as mentioned in point #1, you can also start building an MVP. This is where you build the simplest form of a mobile app and test the market with. It is like building a skateboard to move forward rather than building a wheel of a car, where you cannot move.

By building an MVP, you can test if the concept of the mobile app is working and get users’ feedback. From there, you can learn how to iterate the mobile app idea so that the mobile app users will have a better experience.

The key is to build the rawest form of the mobile app concept that you have in mind. This will help you clear out the noise in the app and focus on what matters for the mobile app. Not only will it be built quicker, but also it can be cheaper and can be tested within a shorter time.

How app development for enterprise uses development strategy?

In reality, mobile app developments is a costly process because of two reasons. One is its development, and second the on-going maintenance of the app itself.

Keeping the cost into consideration, we are left with the notion that most of the mobile app development is covered for enterprises. This is not a 100% fact but usually considered a trend as the cost of mobile app development for enterprises seems to be higher than a startup mobile apps.

What we need is a strategy, even if the cost of the app is pretty higher than the rest of us. The main thing is the mobile app development strategy helps customers greatly in understanding the overall timeline of the project and how are we going to proceed with it.

Types of enterprise app development

An enterprise mobile app consists of three areas in its business logic. As enterprise needs things done within a large organization, often we have noticed that keeping the boundary of the apps controlled, we can expect to have more tasks done in a better manner.

Below are the three types of enterprise app classification that are used in practice.

How Mobile Apps Improve Customer Experience


Employee level

In an organization or enterprise, employees make with the most people, and when the number is greater, often it’s considered to have a system in place that can handle many things as an extension of the user.

Dealing with the Employee level mobile app, the strategy usually proceeds with selecting tasks that are only perceived by employees at large. Anything that is intervened by employees comes under this domain, such as Notifications to employees as broadcast, timely attendance of employees and other tasks being done through the app mobile app.

Department level

Enterprises when become bigger needs more level of organization and control to make things smoother. What we are suggesting is there is an enterprise mobile app that covers department levels to improve the workability and efficiency to the maximum.

Often people that find it hard to reach their department, usually employees want that need to connect with the same department of others, can easily use the apps that have department wise things states. Consider a bit like an email targeted to department head which will direct to other people down the hierarchy.


In the end, there is a company level that connects the department to the chiefs and other managers within a large perspective. The higher the hierarchy it goes, the more management handling tasks begin, which should always be separated from the normal employees and department level.

Thanks to company level mobile app development and strategy used to create one, it’s quite possible to ensure that enterprise mobile apps are created keeping this thing in mind.


In summary, you need very strong individual strategies of all the ones that we have mentioned above. Without any one of the strategy, your mobile app development might not reach the full potential.

SleekDigital is your mobile app development consultant. We can provide end-to-end bespoke mobile app development services that can help you improve the ROI of your business. Our mission is to help our clients improve their KPI of their business at the lowest cost and shortest time. Start your journey, contact us for mobile app development today.