What is M-Commerce?
Mobile Commerce (M-Commerce) is the buying and selling of goods and services through wireless handheld devices such as mobile phones or tablets.
In simpler terms, M-Commerce involved the delivery of electronic commerce capabilities through smartphones and other mobile devices. M-Commerce enables users to access the Internet without needing to find a place to plug in. M-Commerce mobile apps can also be called E-Commerce apps.
We consult the business from end to end of the M-Commerce apps. We allow them to have beautiful UX in the mobile app, along with suggesting different promotions that can be launched in the mobile app to get initial traction. We can also suggest different marketing channels that are beneficial for the company.
More About M-Commerce
M-Commerce apps was established due to the increasing adoption of electronic commerce (E-Commerce). The rapid growth of M-Commerce is being driven by numerous positive factors such as demand for mobile applications, technological advances that have given wireless handheld devices advanced capabilities and substantial computing power.
M-commerce is very important in today’s world as mobile has taken over desktops to become the primary digital touch point, representing 65% of the digital media time. Additionally, purchases made from smartphones have increased from 29% to 40% in 2017. With at least 80% of internet users owning a smartphone, M-commerce may be used as a tool to drive your business up.
With the integration of Apple Pay and Android Pay, customers may seamlessly purchase through M-commerce applications, bringing more convenience to them. Social media platforms such as Facebook and Instagram has also helped accelerate the business for M-commerce.
Some industries that can leverage on M-commerce to improve its business would include:
- 1. Financial Services such as mobile banking or insurance where stock quotes or insurance information can be displayed from handheld devices. E.g. Online banking mobile applications.
- 2. Information Services which includes the delivery of important news such as real-time traffic updates to all mobile devices through a single mobile app. E.g. bus@sg, Google Maps.
- 3. Telecommunications such as service changes, bill payment and account review can be displayed and carried out from the same mobile devices. E.g. Singtel Mobile App
- 4. Service or retail where customers are able to purchase goods all around the globe through their mobile devices anywhere anytime. E.g. Lazada, Shoppee.
How SleekDigital stands out in M-Commerce space?
We will be looking at the needs of individual businesses to try and ideate on ideas that can help businesses in creative and interesting ways. For example, we can integrate AI and Blockchain into our M-Commerce mobile apps. Moreover, interesting pet projects have been started that involved Augmented Reality and Virtual Reality (AR & VR) for M-Commerce mobile apps. Therefore, we help businesses solve problems in innovative ways.
Should I be a part of this trend?
M-commerce in today’s world is becoming increasingly powerful especially with the help of advanced technology such as heightened security. Thus, it should be leveraged on to improve and drive sales up for businesses. Give your business a head start with mobile app development in Singapore.