As a Digital consultant here in Singapore, It is quite a regular assessment from our clients to examine the fundamental differences between a responsive web apps and mobile ap. In the field of mobile app development, many businesses are taken interest on adopting technology for their needs in order to grow their market share. Digital transformation is shaping up in Singapore and across the world at rapid speed where users usage of mobile apps has increased exceedingly over the past years, which enables drastic changes in the department of information technology and sales related sources.

At the beginning level, businesses in Singapore specifically are eager on creating their corporate websites before entering into the market. They also consult mobile consultation agencies to create responsive designs to cover up as many devices as it can without adding in to extra project costs. Singaporeans have seen greater track record for responsive mobile web development, but with all the technology up in the rise, creating an app dedicated for businesses brings many uncertainties in the mind of people, as its generally all about decision making in right time for both user’s perspective and technical perspective. Since digital consultation is more inclined towards providing the best possible solution to their clients, mobile application development is considered a big decision nevertheless, due to high cost and timeframe involve for a final product.

The startups and new businesses in Singapore initially focus on providing their services for users through mobile friendly websites or invest on mobile app development. From digital consulting perspective, this decision is usually carried out by company’s founders or managers in this domain. It is the job of Digital Consultations firms like SleekDigital to understand the needs of their clients and provide suitable, custom built solutions to curb their problems. There are only two options for businesses to take their brand coverage in a user’s mobile phone, either through a responsive website equipped with user friendly design, or a mobile app which can be downloaded from the app store.

Responsive Web vs Mobile Apps: Which is the better choice?

There are always two sides of a story, and it is the task of digital consultants especially here in Singapore to give comprehensive information about the pros and cons of responsive web and mobile app. However, from a business’s perspective, asking which is better between these two mobile technologies is just like asking whether you should use a car or a motorcycle to travel. After all, the final decision is entirely dependent on the needs and taste of the business.

Now as we go down the road to understand and provide our readers with consultation on which technology is better, it is important to clarify that there are several technologies within the domain of mobile web and mobile app methods. To provide a basic understanding, a mobile app has the tendency to develop using different technologies such as native mobile development and hybrid mobile development. Whereas a mobile web which is basically a website can be featured in mobile screen sizes by using either adaptive or responsive design pattern. Businesses in Singapore have paved its way to follow digital transformation in much accelerated growth than before, which enabled them to consider all options before development to come out with a solution most feasible for their business model.

In our discussion regarding understanding these two technologies, we will simplify it by just highlighting responsive web and native application development, due to the fact that both of these technology includes all the necessary development features which can accepted as standard used practices for other platforms as well.

Responsive web and native mobile app overview:

When we talk about either responsive web or native mobile apps, both of the technologies has advantages and disadvantages, just like other technology comparison. Digital consultations in Singapore have found a large number of clients that they usually go for the responsive design at the initial stages of their business timeframe. There are two biggest reasons for selecting responsive design, such as time and money. Mobile app development in Singapore has seen a trend diverting for small businesses to develop responsive design before even considering other options in the table. The biggest reasons for this practice is due to the fact that loss of business owners and managers are not fully consulted and they follow the advices from others businesses, whose needs and aspirations will remain different from yours.

Business firms in Singapore usually consider the user interface to be the prime factor when selecting responsive design, but in reality, digital consultation has found a great crack in this mode of thinking. There are a lot of other factors to consider when we take a look at a mobile device. The basic requirements for startup are to manage a strong quality assurance and functionality for the mobile application.

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Responsive Web

In Singapore, many businesses have concerns on opting for responsive web or mobile web app. Talking about both of the technologies, They both fundamentally subjected to an approach of web design that carries itself into a high level of ergonomics to display in smaller screen devices. Digital consultations in Singapore has tried to paved the way for development responsive web design for their clients and is now considered to be a fundamental requirement whenever a client is in need of a website to how either his service, or products in the form of e-commerce site. The importance of responsive website came into being when the businesses had learned the statistics of mobile users to surpass the desktop users in general, and providing a clean and easy to understand design structure for their service is the matter of life and death in the department of responsive developed website.

Not only that, businesses are in continuous mode of revamping their websites since their competitors are adopting such practices with all heaps and bounds. In terms of the user, it is perfectly understood that if a design for a particular website navigated through mobile phones are not up to standard, the user will go elsewhere. The major emphasis before choosing responsive web design should be a seamless user experience for navigation, scroll and menus.

Differences between Responsive and Adaptive Web

Digital Transformation in Singapore is taking shape very rapidly. People are going to adapt to technological change especially for businesses and entrepreneurs. As we suggested before that responsive web is basically a design formation that automatically adjusts itself to number of screen size in the market, which is commonly known as ‘mobile-friendly’ design when we talk about responsive web design. On the other hand, Adaptive web design uses fixed design structure suitable for a pre-known screen size. Adaptive web design has a finer touch in design components for different streets. But businesses are more inclined towards creating websites with great design aesthetics to show their customers an eye catching scenario. When we talk about monitors and large screen sizes, the design brings up all the justice for itself.

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Pros and Cons of Responsive Web

People often ask Digital Consulting Firms in Singapore about the most basic advantages for preferring responsive web over native app, on which the answer always revolves within two scopes of discussion: time and money, as responsive web design require limited amount of both of these fundamental resource, which is why it has taken a huge preference.

The biggest reason digital consultation firms in Singapore has pointed that responsive design has the tendency to be viewed on most of the mobile screen with just single development method. The responsive web can be is displayed on pretty much all modern browsers with comfort. Not only that, there are no guidelines required to fulfil before launching a responsive web app to be seen in the web, such as OS(Operating Systems) permissions and guidelines due to the fact that the apps are usually developed for mobile and distributed through the app store for iOS and play store for Android.

When businesses finds all the advantages for developing a responsive web design, many of entrepreneurs often forget the fact that it has some drawbacks to consider as well. The biggest issue with responsive design is to provide solutions for multiple screens at the same time, thus welcoming a great chance of bugs and difficulty in design department, as new screen sizes emerges into the market. Some of the other disadvantages for responsive design are explained below in detailed.

Internet Connection is a must

For many digital transformation needs in Singapore, the concept of being available anytime everywhere is dismantled by the responsive design technology. As a responsive web requires a browser to run its content, then the product level of context is not enough for responsive web apps. Many users will become disappointed and will feel uninterested with your business since the context of your service is not readily available in the app, and user can’t use the app offline if there is no connectivity.

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Low Performance

As explained by digital consultation in Singapore, responsive web are very slow and establishes a poor performance when access in mobile phones. The main reason is due to the fact that a responsive web requires a browser to execute its content. The browser takes a lot of time to load a page as web pages constitutes of many elements such as images and buttons which are both optimised and heavy for mobile phones. On the other hand, the entire responsive web first fetches all the information from the server before loading to the browser which adds up time, drains battery life and consequently consume internet data at large as well.

Lack of legitimate navigation

Digital transformation consultants in Singapore suggest that for UI and UX for iOS, Android and other OS are dissimilar from one another. People have their various tastes when it comes to OS, so meeting expectations is very important to make a client at ease while using our product. If a responsive web app is built with same elements used in the browser, the design will be identical for all the OS that make the user feels unnatural to use the website for longer time.

No Push Notification

Push notification for mobile development in Singapore are considered to be widely important in apps like social media, chatting apps, ecommerce apps etc. The push notification aroused the interest of the general public to keep them in the loop with any update. For responsive web, there is no functionality of push notification existed, hence responsive web usually holds lowest amount of users when it comes to mobile interaction.

No in-mobile features

Being a digital consulting firm in Singapore, many of the times, we have experienced users getting frustrated by lack of functionality provided to a responsive web app. Such as phone functions which can be easily accessible by a native app like messaging, calling, use of phone camera etc. is incapable from a responsive web design. These restrictions greatly affect the overall creativity of the responsive web app as well as performance of the product. Other technologies such as QR code, augmented reality and voice recognition is also unavailable for browser based design. These can only be used by a native mobile app.

Native Apps

Mobile development in Singapore has successfully created a wave of change into the lives of people. The digital transformation is simply came into being in Singapore and around the globe after the facility provided by native mobile apps. According to a high profile tech scientist Bertellotti, Native development apps are the biggest solution for any business model. He added further that app development directly means considering the different modules from each OS. How the code works, the design usages, optimal practices in terms of look, feel and ability to do a good job.

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Pros and Cons of Native Apps

In short, mobile app development is better in all aspects than responsive web, but it’s an expensive option. The reason for mobile app development to be expensive is due to the fact that a native app has to go through custom code practices for each OS separately, with custom design every time a new app development is processed. Also, the OS requires approval checklist to be accepted in their respective app stores, which takes time of around 2 days to 2 weeks or more. Nevertheless, the biggest advantage for using mobile app is to receive better quality, speed and accessibilities in various areas of the mobile phone, which is not available in responsive web.

Mobile apps can work offline as well

The best benefit about mobile application is it doesn’t require online connectivity every time, Once you download an app from the OS store, the app will physically store inside your device, so by simply accessing the app, you can use all the context which the app is offering to provide. It’s not necessary that every app can use offline function, such as social media apps need internet connectivity to operate, but for mobile app development, going offline is certainly an option.

Superior performance

Mobile development provides great value to the design and performance of the app. The issue of loading time, refreshing of pages or fetching data is greatly decreased in mobile apps. The app developers take greater care in development phase while opting for elements which are lighter, faster and provide optimum user experience.

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Functionality diversify

The mobile app, once installed inside the device, has the access to all tools, modules and components which are located in your mobile phone, such as taking photos, using GPS, gyroscope, Bluetooth, WIFI, and other OS based components. Combined with all these functionalities and beyond, mobile apps stands out to provide a diversify experience for its users which not only improve the lives of people through technology, but also provide business exposure into the market.

Increased security for users

User information privacy must always remain the essence of mobile app development. in Singapore, digital transformation requires proper safeguard of accessibility of private information for users. Mobile apps are successful in providing adequate protection and security to the users, more than responsive web. The biggest approach for mobile apps is to separate user information from internet exposure, and stored locally or through separate, highly scrutinized encrypted network though while user can easily create his or her session, complete his work and return offline. While using responsive web, the user is exposed continuously through the outside world, using the internet which open up cracks for potential malwares and unsecure communication.

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Mobile has become a modern mean of communication, which uses internet connectivity on the go using 4G technology. In Singapore, over 85% of citizens are using mobile, which opens up the way for more business and app developers regarding mobile app development and digital transformation. To opt for responsive web or mobile app, analyze both technologies as car and motorcycle, both has their advantages and disadvantages, and people require both transport either at once or one at a time. For companies who are looking for to show their portfolio and information, using a small budget, it’s wise to go for responsive web. But if a company is looking to provide an appealing experience, require more user inputs to work around and has a lot of information management, it’s better for you to invest in mobile apps.

SleekDigital is an App Developer in Singapore that helps businesses transform digitally. We also offer digital transformation consultation and general digital consultation for companies who are looking for suggestions of different systems to be integrated. This is more of companies who lack a digital consultant to propose technologies. Arrange a digital consultation with us today!