Mobile app development is one of the most common topics discussed among the general management team of a company because of its power to streamline internal operation and sales processes.
Besides MNCs, many SMEs in Singapore are also investing in their own mobile apps to improve their business processes.
However, many companies start off on the wrong foot when it comes to mobile app development – they have the mindset that building an app just requires someone to code the app, and it will be a guaranteed success after app deployment.
They often find app developers with an app idea that they think will help the company. However, these ideas are often clouded with incorrect assumptions and are lacking in holistic app development strategies.
This is a common mistake that most businesses make when it comes to developing their own mobile softwares as they are not familiar with mobile app development.
What they think is beneficial for the company might prove otherwise.
Businesses need to approach app development in a data-driven and strategic way so that the next app they launch is not just another sunken cost.
In this article, we will be explaining five effective ways mobile apps can help your business cut costs and increase profits so that you know what to look for before embarking on your next app development project.
- Reduce Employee Workload
- Cut Down Manpower Costs
- Reduce Wastage and Inefficiencies
- New Marketing and Sales Channel
- Business Intelligence or Analytics
Reduce Employee Workload
Mobile apps work wonders as it helps businesses cut costs as it helps to transform manual tasks into automated processes.
Not only do they automate repetitive operational work that employees have to do on any given business day, but they also allow employees to focus on more important things that drive business growth.
For example, for the human resource department, an admin staff that has to manual collate and calculate accounts can now rely on a mobile app to automatically collect information from different data touchpoints, display them in beautiful graphs for data analytics, and present them in visually appealing formats to the higher management when needed.
Imagine the power of freeing your marketing, sales, and product development team from time-wasting tasks. They can gather their focus on more important work such as expanding your brand outreach through strategic marketing campaigns, getting more leads and sales, and move towards the blue ocean through continuous product innovation.
By relying on mobile softwares to streamline operational workflow, businesses can work towards saving time and money, and work on high-impact tasks.
Cut Down Manpower Cost
In addition to reducing the workload of an employee, mobile apps could potentially reduce the number of employees needed to make up a functional department. With properly designed mobile apps, work that takes 10 employees to complete would only require 2 now.
Although it might not be straightforward to many people, there are actually many tasks that can be automated with a mobile app, like using chatbots for your customer service department and etc.
But, how the workflow should be streamlined needs to be approached in a strategic way. Through design thinking processes, we are able to find out the suitable mobile app technology that works best for your business.
Reduce Wastage and Inefficiencies
In all businesses, there are definitely some wastage of resources. Some wastage examples can include rejected products in manufacturing, wasted trips in transportation, or reworks in construction. Although there might be systems in place to reduce such wastage, they might not be easily accessible by workers.
Mobile apps can help complement these systems by providing an easy to access platform for users or employees of the company.
By leveraging on mobile technologies, these inefficiencies can be reduced to a large extent or even cut to zero.
For example, in a logistics delivery business, drivers might be assigned trips that are unnecessary. Or, the driver might have gone to a route where it is not the most optimal. To solve this, we can first find the most immediate solution. Generally, it means that we can use a mobile app to build a system where each dropoff location is nearest to the next location.
By looping through all possibilities in a system, the app finds the quickest route for the driver to travel.
Such geo-location tracking apps can drastically cut down the number of ineffective trips, increase efficiency in the entire transportation process, and improve the margins of many companies if done right.
New Marketing and Sales Channel
With a smartphone penetration of 78% in Singapore, it is not surprising that mobile apps have become one of the biggest marketing and sales channels for businesses to acquire new customers.
In the traditional sales process for B2B companies, the client has to call up the sales team to ask for a quotation before the sale can be made. With a mobile app in place, clients can now order from the mobile app, and get the quotation immediately. This will not only serve as a huge convenience factor for customers but also save the time of the salespeople.
When most Singaporeans spend an average of three hours on their phones everyday, developing mobile apps is definitely the next step for startups and enterprises to penetrate existing, or develop new markets.
Business Intelligence or Analytics
During the process of digitalisation, increasingly more endpoints are being computed into soft data (e.g. database, instead of paper data). This brings about an advantage to businesses as they can analyse this data and discover businesses insights that can help them further develop their unique value proposition or gain economies of scale.
One strong example of this in action is a factory management system mobile app.
In this app , all manufacturing processes are tracked by a QR code. Whenever an assembly team clocks in or clocks out of an assembly, it is logged into the central database. By collecting such critical information, it improves data intelligence as this data can be used to infer many other valuable data points. Inferring such data can help us draw conclusions that increases factory productivity, based on real evidence and reasoning.
For example, we can infer the delay times, which department is causing the delays, which department is always starting work late. The system can also be built into an ERP that includes inventory management system and attendance system to track the whole process of the factory.
With this data in mind, the business manager can then make better business decisions, like streamlining certain processes, tracking due dates, etc.
Although developing mobile apps might be a blackbox to most companies, this is where app consultants like SleekDigital can help these companies in their journey to digitalisation, optimisation and eventually growth.
If operations or a similar manager is feeling lost as to what their next steps should be, drop us an enquiry, we will be more than happy to suggest what kind of mobile apps is most suitable for your company, if any. If a mobile app is not suitable, we will propose better digital strategies that can help your company equally.