It is undeniable that mobile applications have ubiquitous influence, especially in 2020 and beyond.
From CRM to improving automation and service quality, we are seeing a strong trend to adopt mobile apps across small-medium enterprises (SMES) and multinational corporations (MNCs)
As you know, the main purpose of any modern world SMEs and MNCs is to make money. In this post, we will be talking about the ways businesses can leverage on mobile apps with great efficacy to increase their profits and brand equity.
The 5 ways mobile apps help with your businesses:
- Reduce Operational Cost
- Increase Revenue Generation
- Digital Branding
- Improve Customer Satisfaction
Reduce Operational Cost
Mobile apps come with different functionalities and features. Some of which can help companies cut costs and save time.
As smartphone devices are becoming increasingly common in 2020, mobile apps are becoming the number one digital tool in helping businesses reduce cost.
In a factory setting, workers can take out their smartphone and simply use enterprise mobile apps to optimise the production lines, which increases the productivity of factory operations. For example, instead of manually keying in SKU numbers to a computer in a warehouse, factory workers can now scan a QR code to get inventory information in mere milliseconds.
The improvement of internet speed in recent years is also helping with the cost savings. Since the internet is getting cheaper and faster, users have faster access to data and information from the cloud at quicker rates. In the inventory example, when data starts to get heavy, the data transmission speed will start to slow down. With faster internet speed, data can still be transmitted as fast without much lag, overall improving business efficiency.
Increase Revenue Generation
Mobile shopping has become a common phenomenon with popular apps such as Shopee and Lazada mobile apps.
Consumers have already adopted the habit of shopping online with their mobile devices.
As the number of online shoppers increases, companies that rely on B2C sales can consider building a mobile app as an additional channel to promote products.
This is highly advantageous for e-commerce companies as they can use this new medium to acquire more customers and remarket new or existing products through push notifications, which has a 7.9% reaction rate.
That means out of every 1000 customers, 79 of them will click into the notification and take action that may result in a purchase.
You might not expect this, but mobile apps help businesses grow their brand and outreach.
In 2020, owning a website is just the bare minimum to establish your online reputation. Large brands like Louis Vuitton SE and Grab also have developed mobile apps for branding purposes.
Unlike websites, mobile apps help businesses improve the digital experience of users by adding an element of personal touch through their smart device.
By developing mobile apps, backend mobile app developers have the opportunity to help the business gather valuable data and insights of their customers.
For example, collected data can be used to further analyse the demographics, psychographics and buying behaviour of customers.
This can be strategically used to segment target customers and help businesses position their brand and capture more consumer equity.
Virality is one of the best ways to help businesses grow – after all it’s free.
App features like social sharing, promo codes, referral programmes, loyalty systems give mobile apps the power to go viral.
When it comes to growing the user base, there must always be a motivation for users to download and use the app.
For example, TikTok uses the social sharing function to increase the motivation for people to try their app.
By allowing users to share interesting video content on other social media platforms, people became aware of Tiktok’s presence. Subsequently, it piqued their interests enough for them to download the app and start using it.
Improve Customer Satisfaction
Since mobile apps help with improving the relationship of the business and customers, competitors lacking in such digital touchpoints are likely to pale in comparison in terms of customer experience and satisfaction.
For instance, companies with apps can release special promo codes to their loyal clients who have been with them from the beginning.
This fosters and improves the bond between the business and its customers.
By improving the satisfaction level, businesses might get their apps shared around without any marketing efforts, because the users might recommend it to their friends and families through word-of-mouth.
These are just some of the ways of how a mobile app can help a business. In order to know what kind of functionalities are suitable for your company, it is best to speak with an app consultant. By going through a design thinking process with the app consultant, you will find out the features that will exponentially grow your business.
Developing a mobile app can be your bridge to greater sales, lower costs and happier customers.
Speak to our app development consultants today. Find out how your business can reach the next milestone.