The business world is not the big brands game anymore; even smaller companies are serving clients with great deals these days. The digital media has revolutionized the trends and internet have become the major connectivity terminal for audience worldwide. Even if you are managing a small business, the internet and app development can help you to reach to clients at any far end of the world.
There are lots of scopes for business growth over the internet; you can try social media, email marketing, content marketing and many more. However, the recent interest of the business world is the app development. Indeed, everyone loves to stay connected to the smartphone to get all updates about the whole world. So, why not to get updates about desired products and services as well on this tiny handset. After all, it is the most convenient option to stay tuned to best shopping hours without even visiting the crowded malls or local stores.
No matter what kind of business you are running, it is always essential to make a direct connection with your targeted audience. Once you are able to stay connected to your buyers, they will bring more business to you. In order to maintain an active connection between buyers and sellers, the importance of mobiles and interactive apps cannot be overlooked.
One recent analysis reveals that almost 90% of mobile usages are devoted to apps. The marketing experts advise taking immediate steps to build a strong network for your business via mobile apps. It is the key tool for all companies, irrespective of their size and type of services. Mobile apps can boost engagement with customers, ensure repeated talks about business, improves loyalty, initiate easy tracking of buyer’s interest and push promotions. Actually, there is no end to the benefits offered by mobile apps to various business platforms.
In simple words, you need an app for your business and it is going to be a long-term investment for your business. You cannot ignore this connection point so long otherwise your competitors will start ruling the market with a great brand impression on the audience. In fact, you need to focus on the development of user-friendly apps that can initiate trouble free conversations and it will naturally boost your sales.
Those who are still counting on what kind of benefits a mobile app can provide for their business are advised to go through the details below. This long list of benefits will help you to get some insights into the importance of app development for the overall growth of the business.
1. Market Directly
Mobile apps are capable enough to bring lots of information about your customers to your business terminal. You will come to know the details about their geographic and demographic locations as well as their common needs. These mobile apps can help you to establish a direct connection with your customers so that you can directly promote your products and services to them.
The mobile apps can help you to directly highlight new promotional offers, new features, products, services and price changes. As mobile apps keep you tuned for personalized needs of your buyers so you can create customized offers to attract them towards your business. Indeed, mobile apps open doors for direct marketing and it is always fruitful for all companies.
2. Improve/simplify business processes
Businesses can improve business processes by integrating a mobile app to the operations. This applies to almost any industry that you can possibly think of. A mobile app will be able to help you improve your business process in one way or another. Given enough research and brainstorming, SleekDigital is sure to be able to come up with solutions to traditional businesses to improve or simplify business processes already in place.
For example, if you are a construction company, there are loads of technologies that can help you improve the way you operate. E.g. staff management systems, inventory management systems, project management mobile apps, etc. If you are running a retail store, we can build custom POS or even build inventory management systems for you to track how much inventory you have, and also integrate it with a QR system that we can build. The sky is the limit for what we can help businesses with a mobile app. There are countless applications to improving the business process with a mobile app, let us be the ones that help you with that.
3. Provide more value to your customers
Most of the business owners these days are running loyalty programs but are you aware of the fact that you can gain more success from such programs via app development. Most of the people these days are glued to smartphones so it will be easier for you to grab their attention towards your business.
You are not alone providing your kind of services in the market, there are so many competitors dealing with same offerings at their outlets. So, customers often find it quite difficult to choose the best for their needs. An app based connection can help you to push the connection with more sensitive touch. Your instant notifications will grab the attention of your buyers towards your business and soon you will find them interested to make a purchase. The app-based customized offerings appear more valuable to buyers and they start considering them the preferred choice for deals.
4. Penetrate mobile markets
One of the essential gadgets for the current generation is a mobile phone and they are highly addicted to this device. Smartphones have defined new lifestyle opportunities for people around the world and they offer the easiest way to get connected to all age groups. Whether you are dealing with products and services related to youngsters, dedicated to please kids or have offers for older people; mobile apps are all in one solution to stay connected to all age groups in the market.
The mobile market has wide scopes and it has unlimited dimensions, once you make your business available via apps, it will help you to generate more profits.
5. Build Brand Recognition / Mobile Branding
Whether you are setting up a new business or own an old brand; mobile apps can help you in branding and rebranding of your business. All that you need to do is create an interactive application with easy to access features so that your audience can explore everything with ease. The best idea is to make your clients completely involved with your business; your business will naturally create an impact on their mind.
Mobile apps also encourage easy sharing. When people will like something on your platform, they will definitely share it with friends and your business will be naturally noticed by more people. Few studies show that third-party referrals are some of the most valuable actions for the growth of any business. The thumb rule to rule on the mind of buyers is to appear again and again in front of their eyes so that they can actually notice you.
6. Boost customer engagement
Audiences always prefer the business that offers them customized services as per their interests. It makes them feel special and valued. When you are not able to maintain a direct connection with your customers, you will naturally be ignored and your competitors may stay ahead in the competition. Mobile apps are the easiest ways to improve customer engagement. These apps have a help desk where customers can update their complaints, comments, orders, and questions etc to find timely solutions.
For business owners, it becomes quite easier to send personalized replies to boost interactions. Try to create an app that follows simple steps for placing orders because no one likes to mess with lengthy procedures. Probably, most of them may feel annoyed with complications in order placement and instead of pressing next button they will press the back button and move to your competitor.
7. Extended marketing strategies
Interactive mobile apps provide easy assistance to launch extended marketing strategies. Once you are ready with your app, you need not invest more in creating marketing campaigns because all updates to clients can be sent directly via apps. Apps offer the easiest way to launch new products and services and make them directly available to buyers.
You can send them instant notifications via apps, highlight new offers that can be noticed with ease or welcome them to initiate chats with your marketing team to get instant updates about new products and services available at your platform.
8. Make additional profits
In-app purchases are so easy that they encourage buyers to do more shopping. These apps work like best platforms to enjoy revenue schemes that are beneficial for both ends. When users find order placement quite easier on your platform and they notice regular updates about new offers and special loyal customer offers, they are more likely to place more orders at your terminal. It is the easiest way to increase orders and naturally sale will be promoted with higher profit margins.
9. Stand Out from Crowd
Mobile apps are some of the most effective communication tools and they improve results of marketing campaigns with ease. Most of big as well as small business owners are now realizing its impact so before your competitors win the race by becoming mobile partners of your targeted audience you have to grab this opportunity.
There are so many roadside banners, flashing signs, billboards, newspaper ads, coupons, marketing emails, flyers and website banners around; how you think you stand out ahead in the competition? The fact is that most people have stopped noticing these traditional advertisement tricks as they are already bored of it. So if you want to be visible in the crowd, you have to enter into their handset. It is the only thing that they explore with happiness and are likely to observe with a positive mindset.
Mobile apps will help your buyers to see all your offers, products and services with few swipes on their handsets. Stats reveal that most of the buyers these days find it quite easier to place an order via the app instead of searching things online or visiting overcrowded shopping centers around. When your app is easy to use, fast and simple, it will naturally boost engagement and you will soon become the preferred choice for all buyers.
10. Improve Customer Loyalty
Do you think all your customers return back to your store to make their next purchase? It happens rarely. If you want to force them to come back to your platform, it is important to create an impression of your business on their mind. The best idea to achieve customer loyalty is to stay in touch with your customers. Remind them frequently about your products and services so that they can prepare their mind to come back.
If you are still tuned to the traditional methods of marketing, you are about to lose in the crowd. It is high time to plan your marketing strategy carefully and establish sincere connections with your clients. When you are able to stay close to your audience, they will easily recognize your brand and your customized services will satisfy them more so that they can make up their mind to return for a second purchase. Make sure your business is connected to their fingertips and they will value you more.
11. Turning app into the social platform
Professionals’ advice integrating more social features to the mobile apps, it helps people to share their experiences with friends. Market studies reveal that most of the people stay curious to know what their friends like; if you allow your buyers to share their shopping experience easier on social media, it will be easier to grab the attention of their friends as well.
The special features of interactive apps include comments, messaging, and photo and like sharing abilities. Also, it must be easier to stay tuned to the app via Twitter and Facebook as it is the best way to boost customer engagement. This easy connectivity to social media platforms will help you to boost repeated sales and retention.
12. Complement Website with Mobile App
Most of you might have already developed a website for your business whether few must be indulged in this process. There is no doubt to say that website acts like your storefront over the internet and it helps customers to stay in touch with your business online. But not every client wants to open the browser and type your URL again and again to check your website.
Mobile apps work with one-touch access and people can open them at any hour of the day with ease. However, websites offer an easy way to share photos, videos, and new content to engage clients but when you have to take benefits of two-way communication, apps are the better sources. When you are able to complement your website with an interactive mobile app, customers will find a simple way to stay connected with your services. They will get back to you again and again with few swipes on their mobile screen without messing up with complicated website URLs.
13. Extend your reach
Studies reveal that maximum time of an average mobile phone user goes watching on his mobile screen. Also, most of the interactions in this time happen between apps as people find them quite easier to explore. In such conditions, it becomes quite easier to grab their attention via apps. 7 out of 10 customers prefer to make purchases via mobile apps as it helps them to close the deals with minimum efforts. On the other side, service providers find it quite easier to process orders placed through apps.
In simple words, mobile apps make things easier on both ends and it becomes simple to enhance reach up to more number of buyers. You can easily make connections up to any corner of the world via mobile apps.
14. Not everyone opens E-mail
Very few people prefer to open random emails due to various security reasons. If you think that you will capture the attention of your audience via email marketing, this campaign will not be efficient enough to bring real leads for your business. Even most of these emails will either go to the spam folder or will be moved to trash by the user. The most creative idea for business promotion is to build mobile marketing campaigns.
Mobile app-based notifications are considered safe by users as they do not bring security threats to their gadgets. Once they have installed your app on their handset, they will naturally check it on regular basis to view new offers and discounts etc. If you are able to create relevant content on your app, it will naturally boost customer engagement. It is the best way to improve your sales and profits as well.
When you have a mobile app signifying the presence of your business, users are more likely to notice it on their mobile screen. When they swipe here and there, they will often develop a thought about your business. It is the easiest way to be visible to your audience so that they can feel connected to you. Consciously or unconsciously, they will sometime open your app and if they find something attractive highlighted on it, they are likely to swipe more. It is the best way to make your business noticeable to your audience.
16. Easy scheduling and reminders
If you are a service provider, it is more important for you to stay in touch with your audience. Mobile apps provide an easy way to schedule appointments so that customers can avail desired services on time. Also, apps make it quite easier to send time to time reminders about offers, booked services, and new products. If you are indulged with a business where you have to provide home deliveries to your clients, apps will help you to help them keep updated about order status and delivery. It is the easiest way to manage routine business processes with higher accuracy and it will naturally make your customers more satisfied.
17. Mobile Payments
Mobile apps allow customers to may easy payments for their orders; they need not mess with various portals and worry about security issues. An interactive app can help them to purchase products and books services fast by paying the desired amount with few swipes on the screen. Also, your sales team will find it much easier to manage payments for all orders and there will be least chances of errors. Mobile apps provide complete assistance both ways and can handle business transactions with ease.
So are you convinced now? I am pretty sure that you have updated your knowledge about what mobile apps can do for you. Probably, it is high time to develop your business app now and find ways to stay connected with your audience on the go.
As, when everything is already clear now; so what you need to do now. Either establish your in-house mobile app development team or simply hire a professional app development agency. You may find it quite difficult to hire a right employee to handle this task for you and it is also a costly affair for a growing business; so the best idea is to outsource services from a trusted agency. The mobile app development agencies can help you to get a customized platform to achieve your business promotion needs and soon you will be able to make an impression in the potential market.
The great news is that a good mobile app development agency will provide you all services at a reasonable price and will provide you with professional app development service. They know the right way to create most interactive platforms depending upon business niche so you can take maximum benefits from their experience.
There is no doubt to say that mobile app serves as an essential component of every business and it has the ability to create ultimate scopes for growth. Once you are able to be visible on handsets on your audience, you will naturally be able to beat the competitive forces in the market.
SleekDigital is a Digital Consultant & App Development Company in Singapore with highly professional developers, designers, and digital marketing experts to provide you an all around solution to your business development in tech needs.