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M-Commerce Apps

Mobile-commerce (M-commerce) is the buying and selling of goods and services through wireless handheld devices such as mobile phones or tablets.

m-commerce

In simpler terms, m-commerce involves the delivery of electronic commerce capabilities through smartphones and other mobile devices. M-commerce enables users to access the Internet without needing to find a place to plug in.

More About M-Commerce Apps

M-Commerce was established due to the increasing adoption of electronic commerce (E-Commerce). The rapid growth of M-Commerce is being driven by numerous positive factors such as demand for mobile applications, technological advances that have given wireless handheld devices advanced capabilities and substantial computing power.
M-commerce is very important in today’s world as mobile has taken over desktop to become the primary digital touch point, representing 65% of the digital media time. Additionally, purchases made from smartphones have increased from 29% to 40% in 2017. With at least 80% of internet users owning a smartphone, M-commerce may be used as a tool to drive your business up.
With the integration of Apple Pay and Android Pay, customers may seamlessly purchase through M-commerce applications, bringing so much more convenience for them. Social media platforms such as Facebook and Instagram has also help accelerate the business for M-commerce.

Some industries that can leverage on M-commerce to improve its business would include:

Financial Services

Financial Services such as mobile banking or insurance where stock quotes or insurance information can be displayed from handheld devices. E.g. Online banking mobile applications.

Information Services

Information Services which includes the delivery of important news such as real-time traffic updates to all mobile devices through a single mobile application. E.g. bus@sg, Google Maps.

Telecommunications

Telecommunications such as service changes, bill payment and account review can be displayed and carried out from the same mobile devices. E.g. Singtel Mobile Application

Service or Retail

Service or retail where customers are able to purchase goods all around the globe through their mobile devices anywhere anytime. E.g. Lazada, Shoppee.

Should I be a part of this trend?

M-commerce in today’s world is becoming increasingly powerful especially with the help of advance technology such as heightened security. Thus, it should be leveraged on to improve and drive sales up for businesses. Give your business a head start with mobile app development in Singapore.

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